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Traditional TV Networks vs Streaming Platforms: The Shift of Competition and the Next Generation of New Content, within the Context of Changing Viewing Trends and Adaptation
Linear broadcasts have long been recognized as established television formats, relying on regularly timed shows via public channels. In contrast, on-demand streaming operate on viewer-driven consumption, with global streaming giants, major competitors, and Apple TV+ serving as leading platforms. As viewer preferences shift, rivalry between conventi